Creative Director

About Lost

Lost LeBlanc is one of the world’s leading travel storytelling brands, with 2.2 million subscribers and adventures across 100+ countries. My journey started far from glamorous. I was once an accountant stuck in spreadsheets, chasing a life that didn’t fulfill me. One day, I quit. With nothing more than a GoPro Hero 4 and a relentless drive, I taught myself how to film, edit, and get in front of that camera.

 

That leap changed everything. Today, Lost LeBlanc is one of the biggest names in travel and is known for creating some of the most cinematic travel films on YouTube. And through Lost Creator Academy, I’ve helped over 5,000 people build their own careers as creators.

 

But Lost LeBlanc has always been about more than travel. It’s a reminder that ordinary people can create extraordinary lives through hard work, and persistence. It’s a reminder to stay curious, to step away from the screen, and to book that ticket abroad. I believe our mission to inspire people to get out of their comfort zone and into the world matters now more than ever.

 

So here’s where you come in. I’m building a team like never before in my company to take our storytelling further and our connection with the audience deeper. I’m searching for a Creative Director to help lead the charge: someone who can fuse raw adventure with high-level cinematic storytelling and continue inspiring millions to see the world, and themselves, differently.

 

Role Overview

The right person for this Creative Director  role is someone that is YouTube obsessed. You understand what gets people to click and you know how to get them to stay. You understand the importance of the thumbnail and title and video analytics. You ensure our videos are among the best in the niche and you follow up every published video by learning from the data. This is a role for someone who deeply understands storytelling, enjoys experimentation, and is committed to cracking the code with me on what truly connects to our audience.

Day-to-day, you’ll oversee the full content pipeline,  from concept to upload, working across editors, thumbnail designers, and strategizing with me, you’ll shape every detail of the videos we share.

 

You will be the force that keeps our content engine running at full speed managing workflows, people, and ideas across every stage of production to ensure every video we release is world-class and on time.

 

This role blends strategy, structure, and creativity. 50% creative / 50% operational.

 

Responsibilities

• Video Concept, Script Development, Thumbnails & Titles : Collaborate with Christian and curate World Class video concepts and travel topics. Create hooks, thumbnail samples, title ideas, and scripts for travel films and supporting short-form content. (Identify top moments from LongForm to convert into Shortform with support of Junior Editor)
• Project Management & Team Coordination: : Own the production calendar, coordinating between editors, animators, our producer and external partners to produce a cohesive video in the required timeframe.

• Post-Production Oversight: Review all cuts from editors, give structured feedback, and ensure the final video is fully aligned with brand vision.
• Brand Development & Quality Control: You will be a leading voice in developing the Lost 2.0. Your vision and ideas matter and will be used to try new things and build a better Lost LeBlanc than when you found it. Additionally, your role will be to maintain our high bar for storytelling, pacing, and visuals across all formats.
• Analytics & Growth: Track video performance and audience engagement, providing insights to guide future creative decisions. Replace and experiment with thumbnails and titles after publishing to increase video performance.  https://www.viewstats.com/info
• Understand AI Tools: Our world is shifting beneath our feet as new tools allow us to create creative assets in seconds that once took days. We must keep up with these exciting tools while avoiding getting distracted by the things that take us off our mission.
• Short-Form Content:  Identify highlight moments from long-form videos and repurpose them into teasers and shorts. 

Who You Are:

• Proven long form creative — You’ve led or played a major role in growing successful YouTube channels, documentaries or other long form media pieces.
• YouTube-obsessed — You understand platform culture, algorithm trends, viral formats, and retention-driven storytelling.
• Visionary storyteller — You know how to turn ideas into emotionally gripping, educational, or entertaining content.
• Strong communicator — You can confidently lead creative discussions, give feedback, and rally a team around a shared vision.
• Hands-on leader — You love collaborating closely with editors, designers, and writers to make every detail shine.

What Lost LeBlanc Offers

• Work from anywhere (we’re 100% remote)
• A front-row seat to shaping some of the most cinematic travel stories on YouTube.
• Opportunity to travel occasionally with the team for shoots.
• A collaborative, creative environment where your ideas matter.
• Competitive compensation + profit share model
• Growth potential as we expand into larger-scale productions, brand partnerships, and new ventures.

 

Goal 

• Take the top spot in Travel content on YouTube

• 3 videos per month (15 days of production per month)

• 3 month Goal – 500,000 views per video within 3 months of publishing.

• 12 month Goal – 1,000,000 views per video 6 months after publishing.