Kit is an email-first operating system for creators who mean business. We help creators grow and monetize their audience with ease. For coaches, YouTubers, authors, podcasters, and other creatives, there isn’t a better marketing hub to rely on to grow audiences, automate email marketing, and sell digital products — all within one platform.

More importantly, there isn’t a team more committed to helping creators earn a living. We’re on a mission to help creators earn $1 billion using our creator marketing platform. We have always been 100% independent and 100% remote.

We are proud to have built a product that our customers love, and we look for people who have enthusiasm and belief in our mission, vision, and values to join our team. We’re also embracing AI thoughtfully — both in how we build and how we hire to ensure our team is adaptable, innovative, and ready for what’s next.

The role

Growth at Kit isn’t a side function – it’s core to our product strategy. We’re looking for a Senior Product Growth Manager to drive high-impact growth initiatives across activation, monetization, and expansion that help creators succeed faster and more predictably.

This role is about building durable growth systems that compound over time, not one-off tactics. You’ll own key growth surfaces end-to-end – from identifying opportunities to shipping experiments to scaling what works.

This is a full-time senior IC role ideal for someone who thrives on measurable impact, enjoys hypothesis-driven experimentation, and is excited to shape how growth systems work at a scaling company.

Your support system

You’ll report to Katie Swett Miller, our Chief Product Officer and collaborate closely with Engineering, Design, Data, Marketing, and Lifecycle teams. You’ll partner across functions to ensure alignment between product experiences and go-to-market efforts, while having access to a peer group of Product Managers across Kit for support and mentorship.

What you’ll do

First Week: Dive into Kit’s product ecosystem, growth metrics dashboards, and current experimentation framework. Attend Get-To-Know-You (GTKY) meetings with cross-functional partners. Get access and learn key tools like Linear, Mixpanel, Omni, and our experimentation platform.
First Month: Analyze onboarding flows and activation funnels to understand current conversion patterns. Review past experiments and their outcomes. Present your observations and opportunity areas to the team.
First Six Months: Own and evolve your product-led growth roadmap with at least 3-5 shipped experiments. Lead hypothesis-driven tests that reduce friction in key workflows. Partner with Data to establish clear success metrics and translate insights into product decisions. Successfully improve a core growth metric (activation, conversion, or expansion).
First Year: Drive measurable improvement across Kit’s growth funnel through systematic experimentation and scaled solutions. Build durable growth systems that contribute meaningfully to Kit’s 2025 revenue target and our long-term vision of $100,000,000 ARR from 250,000 creators. Establish yourself as a trusted growth product leader whose work compounds over time.

What will S.E.T. you up for success

Skills

Product-led growth expertise (funnel optimization, experimentation, conversion)
Data-informed decision making and quantitative analysis
Hypothesis development and experiment design
Strong product judgment and prioritization
Systems thinking and building for scale
Cross-functional influence and collaboration
Clear written and verbal communication

Experiences

6-9+ years in product management with significant ownership of growth metrics (activation, conversion, retention, expansion)
Proven track record driving measurable product-led growth in consumer or prosumer products
Deep experience with experimentation frameworks and funnel analysis
Led growth initiatives from opportunity identification through scaled impact
Partnered closely with data science or analytics teams
Exposure to platform or lifecycle growth loops

Traits

High ownership and autonomy in ambiguous environments
Comfort balancing short-term wins with long-term platform health
Systems thinker who builds foundations, not just features
Low ego, strong collaborator who influences without authority
Intellectually curious with a bias toward learning
Clear communicator who can articulate strategy, tradeoffs, results at multiple levels
Customer-focused while maintaining business discipline

What won’t set you up for success

Seeking highly structured environments with predetermined solutions
Preferring tactics over systems thinking
Needing extensive direction to identify opportunities
Discomfort with data-driven decision making and experimentation
Prioritizing features shipped over outcomes achieved
Difficulty distinguishing signal from noise in ambiguous situations

Working hours and location

We’re 100% remote with team members across the globe. We work mostly on East Coast time—so if you’re based on the West Coast of the United States, Europe, or Asia, you might have a few early mornings or late evenings. We do our best to keep things reasonable, but a little time zone juggling comes with the territory.

Compensation + perks + benefits

Kit has standardized salaries based on position, no matter where you live. For this role, we’re hiring at our level 4 ($173,000). Level is determined based on experience and our interview process.

Perks + benefits include:

Profit Sharing
Kit equity
401k with a 5% match
We cover up to $2,100 per month toward medical premiums, with dental and vision premiums fully covered. We offer Health Insurance plans through Aetna
$2,000 equipment allowance for your first two years, $1,000 budget every following two years. Company-provided laptops are issued to every Kit team member and are not included in the equipment budget
Individual learning + development budget ($3,500/year)
Gender affirming benefits
Childcare benefit up to $3,000 annually
Twenty (20) days of paid time off during each year of employment
Paid paid vacation: An after-tax bonus of $1,000 for taking five consecutive days of vacation where you’re fully unplugged from work
Ten (10) paid holidays a year
Two weeks of paid sick time each year, including mental health + well being days
Twelve (12) weeks paid parental leave and flexible scheduling in your child’s first year
Up to six weeks of paid bereavement leave, medical leave, and disaster after six months of employment, two weeks of each paid leave in your first six months
Winter Break Closure: Kit closes for a week at the end of December, giving everyone a collective break to enjoy the holiday season. Essential support services remain available, with teams coordinating to ensure coverage during this period
Four-week, paid sabbatical after five years with the team
Fantastic in-person or virtual retreats with the team twice a year

How to apply

We usually receive a large number of applications, and our goal is to follow up with you within two weeks. You’ll hear from us either way. Here’s what you can expect from the rest of our hiring process:

A phone screen with our recruiter
Hiring manager interview
Take-home assignment
Panel interview with cross functional stakeholders
Final interview

We’ll keep you informed through every step. To get started, complete this application, including a cover letter and answers to the questions on the next page. We read every single application, and your cover letter and responses help put your experience into context.

Kit is an equal opportunity employer

We value diversity in all of its forms. Research tells us that applicants who are female or non-binary, as well as applicants who are people of color, are less likely to apply for roles they do not feel 100% qualified for. If you think you meet more than 50% of our requirements but fewer than 100% of them, please apply.

We’re imperfect communicators, so think of our job postings as the starting point for discussion rather than proof that you shouldn’t apply.

Kit does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.

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