Job Title: Digital Marketing Executive

Department: Marketing

Reports to: Head of Digital

Location: Vantage, London

Salary: £30,000 per annum

Closing Date: Sunday 18th January 2026

The Club

Brentford FC is a bit different to other Premier League football clubs. We put our fans first, we are a true community club and while we are financially sustainable, we are not afraid to take calculated risks. We take huge pride in our environment and culture within the Club which focuses on development, inclusion and not being afraid to think differently.

Being progressive, humble and respectful while sticking together as one team across the Club guides how we work and the decisions we make each day.

We also firmly believe that a diverse workforce is a better workforce which will help us develop ideas, solve problems and ultimately grow Brentford FC.

We play in a new stadium, 15 minutes from Heathrow in vibrant west London.

We will never forget where we have come from, but we are excited about the future that lies ahead.

Come join us.

Job Overview

Brentford FC has an exciting opportunity for someone with a passion for technology, digital platforms and football to join our Marketing team.

In this role, you will help to maintain and grow the Club’s digital audience while improving the experience and value delivered to fans engaging with us online. You will be responsible for the day-to-day delivery and optimisation of our digital touchpoints, with a primary focus on the Brentford FC app.

You will support the implementation and ongoing development of the Club’s digital products, including the rollout and evolution of our loyalty programme. You will work to understand how fans interact with our digital platforms and use that understanding to drive improvements in our engagement and conversion metrics. This includes optimising user journeys, delivering new content and supporting campaign launches.

This role is suited to someone who enjoys working across multiple workstreams, is comfortable getting into the detail, takes pride in their work and is confident in suggesting improvements and new ideas.

The successful candidate will sit within the Marketing team and report into the Head of Digital.

Key Responsibilities

Own the day-to-day management of the Brentford FC app, including:

o Ensuring user journeys are tailored and personalised, with the most relevant content and messaging served at the right time to drive improvements in engagement and conversion

o Supporting the design, testing and implementation of exclusive app content, working closely with the Content team to ensure it is delivered effectively and performs against objectives

o Using audience segmentation data and analytics to understand what content and features influence fan decision-making and deliver the greatest value, informing continuous optimisation

o Monitoring performance to improve dwell time, frequency of use and engagement, identifying opportunities to innovate and enhance the fan experience

o Using personalisation, gamification and loyalty mechanics to effectively promote the Club’s products and propositions, guiding fans from awareness through to engagement and purchase

o Overseeing the planning, testing and submission of new app releases, managing updates through the Apple App Store and Google Play Store to ensure compliance with the latest platform requirements

Lead the ongoing development roadmap for the app, working with internal stakeholders and external partners to help deliver enhancements in line with agreed business priorities
Contribute to the implementation and ongoing development of our loyalty programme, using gamification and rewards to drive repeat engagement, purchases and identifying opportunities to encourage desired behaviours
Support our digital ticketing solution, working with our external partners to ensure successful matchday implementations and future developments
Work with the wider Marketing team to ensure digital decisions are evidence-based, with the aim of continually improving digital performance, engagement, personalisation, loyalty and user experience across the website and app
Support all digital marketing campaigns with a flexible and agile approach, adapting to different areas of the business and different priorities
Undertake ad hoc projects and tasks across departments as seen appropriate by management

General Club Accountabilities

To ensure compliance with all relevant Club policies, including safeguarding, health and safety policies and with specific reference to the data regulations (GDPR and PECR)
To ensure compliance with the Club’s Code of Conduct
To ensure compliance with all relevant legal, regulatory, ethical and social requirements
To build and maintain good working relationships both internally and externally, maintaining a professional image at all times when representing Brentford FC
To keep confidential any information gained regarding the Club and its personnel
To maintain a flexible approach to work at all times
To ensure compliance with all Matchday Safeguarding processes
To ensure compliance with the Club’s Safeguarding Policy and processes
To promote and support positive mental health and wellbeing throughout the Club both on and off the field
To promote equity, diversity and inclusion at the Club, in line with our EDI strategy

Person Specification – Knowledge

To be successful in this role, you will have a strong passion, knowledge and interest in football
Demonstrable experience and a track record of success in a Marketing role

Specialist Skills

Experienced in using Content Management Systems and Analytics tools
Be proficient and have experience in CRO, SEO, app management and user experience design and testing
Experienced in using design tools (Canva, Adobe Photoshop, etc.)
An understanding of and experience using CRM platforms to drive engagement, revenue and minimise inactive contacts

People Skills

Exceptional interpersonal and communication skills (both written and verbal)
Good organisational and planning skills
Able to work in a team and can also work effectively as an individual

External Impact

Strong experience coordinating and getting the best out of suppliers

Decision Making

Self-motivated, able to work quickly and precisely, multi-task, and respond to a variety of needs, sometimes under pressure

Be data-driven in approach – able to use analytics tools and reports to evaluate performance, inform your approach and ensure best practice

Innovation

In-depth knowledge of the consumer-focused digital world

Inclusion Statement

Brentford FC is an organisation which values and is passionate about diversity and inclusivity. Whilst our recruitment decisions are always based on merit and suitability, we welcome and encourage applications from qualified candidates, including those from underrepresented groups – such as those from ethnically diverse backgrounds, women, those from the LGBTQ+ community and those with disabilities. Should you require any workplace accommodations (also known as ‘reasonable adjustments), you will have the opportunity to let us know at the appropriate points in the hiring process.

Safeguarding Statement

Brentford FC is committed to equality, diversity, and the safeguarding and welfare of all children and adults at risk. We expect all staff and volunteers to share this commitment and to contribute to a safe and inclusive environment for everyone involved in the Club.

As part of our safeguarding culture, all staff are required to undertake role-appropriate safeguarding training and to follow the Club’s safeguarding policies and procedures. These include the timely reporting of any concerns to the Club’s Safeguarding Team.

All appointments are subject to safer recruitment practices. Pre-employment screening will be carried out, which – depending on the role – may include an enhanced Disclosure and Barring Service (DBS) check.

Brentford FC recognises the value of a diverse workforce and welcomes applications from individuals with a range of backgrounds. A criminal record will not necessarily prohibit an applicant from employment. This will depend on the nature of the role and the circumstances of any offences. However, we remind individuals that it is a criminal offence for a person barred from engaging in regulated activity to apply for a role that involves such activity.

Our safeguarding policies and further information can be found here: https://www.brentfordfc.com/en/safeguarding

Please note that where appropriate for the role, you will be required to complete additional background checks such as Disclosure and Barring Service (DBS) checks and police checks for any time you have lived or worked outside of the UK in the last 10 years. You can find out more about this at https://www.gov.uk/dbs-check-applicant-criminal-record

Please also note that a CV application will not be sufficient. Applications will not be considered where the application form has not been completed in full.

If the role you are applying for involves regulated activity and you have been shortlisted for a first stage interview, you will be asked to fill out a Declaration of Offences Form.

Reference Requests

By submitting this application, you consent to us contacting two professional referees. These individuals should be able to verify the educational and/or employment details you provided during the application process and speak to your work ethic, skills, and overall suitability for the role. References will only be requested if you are successful at the selection stage. At that time, you will be asked to provide the necessary contact information.

Digital Marketing Executive

About Brentford FC