Digital Marketing & Social Media Executive

Job Title: Church Digital Marketing & Social Media Executive

Role Summary

The Digital Marketing & Social Media Executive is responsible for building visibility, traction, and momentum for Salté Nation across digital platforms.

This role oversees content strategy, social media management, and paid advertising, with a strong focus on Meta (Facebook & Instagram) and YouTube ads to drive engagement, prayer requests, and real-world attendance.

This is a growth-oriented role, measured by reach, engagement, lead generation, and conversion outcomes.

Key Responsibilities

Digital Strategy & Growth

Develop and execute digital marketing strategies to grow awareness and engagement

Build consistent traction across Instagram, YouTube, and other relevant platforms

Align digital campaigns with Salté Nation’s vision, events, and service rhythm

Social Media Management

Plan, create, schedule, and publish high-quality content across social platforms

Manage captions, hashtags, community engagement, and direct messages

Maintain brand voice, tone, and visual consistency

Monitor performance and optimise content based on insights

Paid Advertising (Core Requirement)

Plan, launch, and optimise Meta (Facebook & Instagram) ad campaigns

Run and manage YouTube ads for awareness, engagement, and lead generation

Create and test audiences, creatives, and messaging for conversion

Track ad spend, performance, and ROI

Continuously improve cost-per-result and conversion rates

Lead Generation & Conversion Support

Drive traffic to prayer request forms, Plan-Your-Visit pages, and key campaigns

Work closely with Outreach, Growth, and Guest Services teams to align messaging

Support digital funnels that convert online engagement into physical attendance

Analytics & Optimisation

Monitor reach, engagement, watch time, leads, and conversion metrics

Produce regular performance reports with insights and recommendations

Test new formats, creatives, and platforms to improve vitality and growth

Performance Expectations

Consistent increase in reach, engagement, and visibility

Growth in prayer requests and Plan-Your-Visit leads

Effective ad performance within budget

Strong digital presence that reflects excellence and clarity

Required Skills & Competencies

Proven experience managing social media platforms professionally

Strong hands-on experience with Meta Ads Manager

Experience running YouTube advertising campaigns

Solid understanding of digital funnels, targeting, and optimisation

Creative eye for visuals, copy, and storytelling

Data-aware mindset with ability to interpret performance metrics

Faith & Membership Requirement (Mandatory)

Only Spirit-filled, born-again Christians need apply

Successful applicants must be willing to become committed members of Salté Nation

Applicants who are unable or unwilling to meet this condition should not apply

Experience & Requirements

Prior experience in digital marketing, social media management, or paid advertising is required

Experience working with churches, ministries, or purpose-driven brands is an advantage

Familiarity with content creation tools and analytics platforms is a plus

Who This Role Is For

This role is ideal for someone who:

Understands both creativity and performance

Is excited by growth, traction, and measurable results

Can balance brand integrity with conversion thinking

Thrives in a fast-growing, vision-driven environment

Role Focus Summary

Primary Focus: Digital visibility, traction, and growth

Key Platforms: Instagram, Facebook, YouTube

Key Tools: Meta Ads Manager, YouTube Ads, analytics dashboards

Outcome: Online momentum that translates into real-world impact

Job Type: Full-time

Pay: ₦200,000.00 per month

Ability to commute/relocate:

• Abuja: Reliably commute or planning to relocate before starting work (Required)