Director, Social Media

Our Mission:

Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages – a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™

The Director of Social Media will lead the vision, strategy, and execution of Tinder’s global social presence across TikTok, Instagram, YouTube and emerging platforms. You’ll oversee a team responsible for content, community management, and influencer. This role is ideal for someone who can operate like a founder of Social at Tinder — building systems, setting standards, and driving cultural relevance. You’ll bring a “start-from-scratch” mentality while thriving in a high-growth, high-visibility environment.

Social Strategy & Leadership:

• Develop and own Tinder’s global social media strategy, grounded in cultural relevance, platform expertise, consumer insights, and business goals.
• Rebuild and reinvent Tinder’s social presence with a fresh POV, modern brand voice, and platform-specific identities.
• Build frameworks for content planning, trend forecasting, calendars, workflows, and measurement.

Content & Creative Direction:

• Lead the creation of thumb-stopping, conversation-driving social content across all platforms.
• Partner closely with Brand, Media, and Product Marketing to ensure social reinforces brand storytelling and campaign moments.
• Oversee creator collaborations, influencer strategy, and social-first partnerships.

Analytics, Insights & Optimization:

• Build a rigorous analytics discipline across platforms
• Use data to guide content decisions, trend identification, resource allocation, and optimizations.
• Build and maintain reporting dashboards for leadership visibility.

Team Leadership & Management:

• Manage and mentor a team of Social Managers, Influencer Leads, and Community Leads, while developing scalable strategies to grow impact and reach.
• Foster a culture of creativity, experimentation, accountability, and continuous improvement.

Cross-Functional Collaboration:

• Serve as the primary social voice across the company, partnering with Brand, Media, Comms, Product Marketing, and Legal.
• Develop agile processes for real-time reactions, cultural moments, crisis management, and proactive storytelling.

What We’re Looking For:

• 8–10+ years of experience in social media strategy, content leadership, or digital marketing.
• Demonstrated success owning social strategies for challenger brands.
• Proven ability to revamp or rebuild social from the ground up — shaping voice, identity, content streams, and systems.
• Deep understanding of TikTok, IG, X, YouTube, and emerging platforms: algorithms, formats, best practices, and cultural nuance.
• Strong analytical mindset with experience using dashboards, social listening, insights tools, and performance modeling.
• Exceptional people leadership skills with experience managing and growing teams.
• A creative thinker obsessed with culture: memes, dating trends, internet humor, creators, moments, and storytelling.