Growth Marketing Manager - Digital Celebrations Brand

Golden Greetings Africa is a fast-growing digital celebrations brand that creates unforgettable, personalized video greetings celebrating life’s special moments. Our talented team of performers delivers authentic personalized African cultural video experiences cheering celebrants with the celebrant’s name, pictures, and songs, to make the recipients feel truly seen and celebrated. We’re fostering unforgettable connections during birthdays, weddings, anniversaries, and more.

THE OPPORTUNITY

We’re seeking a results-driven Marketing Manager who thrives on performance. This role is designed for a strategic marketer who is confident in their ability to deliver success by driving brand awareness and revenue growth. If you can drive growth, you’ll be rewarded accordingly.

KEY RESPONSIBILITIES

• Define and execute comprehensive marketing strategy aligned with revenue goals

• Plan, launch, and optimize paid advertising campaigns across TikTok, Facebook, Instagram, and Google

• Define and execute UGC (user-generated content) strategy to generate viral loops and organic growth

• Identify and engage micro-influencers in the diaspora

• Oversee Social Media Manager to ensure content quality and consistency

• Develop and implement referral/affiliate programs to accelerate customer acquisition

• Track KPIs (CAC, ROAS, conversion rates, CLV) and make data-driven optimization decisions

• Innovate with creative marketing initiatives that drive measurable revenue growth

WHAT WE’RE LOOKING FOR

• Proven track record of driving revenue growth through digital marketing campaigns

• 3+ years of experience managing paid social media advertising (TikTok, Facebook, Instagram)

• Deep understanding of viral social media mechanics, UGC strategies, and influencer marketing

• Understanding of North American and African diaspora culture and gifting behavior

• Strong analytical skills with experience using marketing analytics tools and platforms

• Self-motivated, entrepreneurial mindset with comfort in performance-based compensation

• Excellent communication and team leadership abilities

COMPENSATION PACKAGE

• Total Monthly Earning: Up to 220,000 naira (30% Fixed Base: 65,000 naira and 70% Results-Based Commission: 155,000 naira)

This role requires someone who produces results, not just activity. This compensation model rewards excellence and aligns your success directly with resulting growth.

WHY JOIN US

• Competitive earning potential including rewarding commission structure

• Opportunity to shape marketing strategy from the ground up in a growing startup

• Remote-first position with flexible working arrangements

• Meaningful work connecting diaspora communities and supporting African talent

• Autonomy to implement creative strategies and test innovative marketing approaches

Ready to drive growth? We encourage you apply.

Job Types: Full-time, Part-time

Pay: ₦220,000.00 per month

Application Question(s):

• Describe your most successful paid social media campaign in detail. Include: (i) the platform(s) used, (ii) budget allocated, (iii) target audience, (iv) creative strategy, (v) key metrics (CAC, ROAS, conversions), and (vi) the final results. What made it successful?
• You launch a new Meta ad campaign with a $1,500 budget for your first month. After 7 days, you’ve spent $350 with these results: 1.8x ROAS, $35 CAC, 10 conversions generating $630 in revenue. Do you scale, optimize, or pause? Explain your reasoning and what specific actions you would take next.
• User-generated content (UGC) is essential for our brand. Describe a UGC strategy you would implement in the first 90 days to drive organic growth and create viral loops for our personalized video greeting business. Be specific about tactics, incentives, and performance-measurement.
• This role is 70% performance-based compensation tied to revenue growth. Describe how you would structure your own success metrics and accountability in the first 90 days. What specific, measurable goals would you commit to achieving, and how would you track your progress?
• Our product is personalized video greetings for celebrations (birthdays, weddings, anniversaries) targeting gift-buyers in the North American and African diaspora markets. What creative angles and messaging would you test in our ads? Provide 2-3 different creative concepts and explain your reasoning for each.

Work Location: Remote