Location:

Ottawa, ON, CA, K1G 4J5 Halifax, Nova Scotia, CA, B3L 2C2 Calgary, AB, CA, T3N 1S5 Toronto, ON, CA, M5G 2M1 Vancouver, British Columbia, CA, V6H 2N9 Brampton, ON, CA, L6T 5M1

Please note this role will work in a hybrid environment. The successful candidate must be located near a Canadian Blood Services site and will be working a mixture of on-site and off-site work based on the parameters for our operations to meet the needs of our donors, our staff and our communities. Currently, employees are expected to have an in-person presence for at least 40% of their work time. This requirement may vary depending upon circumstances.

Job category: Communications, marketing and public affairs
Job posting ID: 7959

Employment status: Regular full-time
Position's anticipated start date: 2025-12-08

Classification: PTS/MGT/IT B
Salary/Rate of pay: $80,078 – $94,028

Application deadline: 2025-11-18

This external job posting may close earlier than the advertised deadline. We recommend applying as soon as possible.

Application requirements:

Your up-to-date resume.
We recommend you save a copy of the job posting for reference throughout the recruitment process.

Do you currently work for Canadian Blood Services? All employees must apply via the internal career page.

Together, we can make all the difference in the lives of others.

Be part of a dynamic, collaborative and caring organization committed to saving and improving lives. Thousands of patients depend on us every day for reliable access to safe blood, plasma, stem cells and organs and tissues.

If you are looking for a rewarding experience with a values and mission-driven team, join Canada’s Lifeline and make a meaningful difference.

We acknowledge that the work of Canadian Blood Services spans many Territories and Treaty areas across the country, and we are grateful for the Traditional Knowledge Keepers and Elders who have guided us in this important work. We recognize the land and waters that have inspired our work and offer gratitude to those Indigenous peoples on whose territory we work, live and play.

About the role

Canadian Blood Services is looking for a Regular full-time Lead – Lifecycle Marketing to join our dynamic Insight & Donor Experience team.

The Lead, Lifecycle Marketing is responsible for developing, executing and optimizing comprehensive lifecycle strategies and programs that supports the execution of Canadian Blood Services’ business goals as well as becoming brand ambassadors for the organization. The Lead, Lifecycle Marketing provides strategic direction on the development of approaches and tactical plans to deliver on marketing objectives, incorporating various platforms/channels, advises leadership on marketing challenges and leads the development of the marketing strategy for specific business objectives, while ensuring accuracy and consistency of messages across the organization

Formula for success

Drawing on your knowledge or experience in strategic planning, you will develop and lead lifecycle marketing strategies and plans that align with and support our corporate strategy.
You will lead lifecycle marketing strategy by defining product positioning, audience segmentation, and market insights to drive awareness, acquisition, and retention while enhancing the donor experience.
Utilizing your superior interpersonal and communication skills you will collaborate with internal teams to ensure that strategies are insight-driven and aligned across messaging, creative, and targeting. This will enable smooth campaign development and optimization by executional partners.
Harnessing your lifecycle marketing expertise, you will develop market strategies and integrated plans to drive awareness, acquisition, and retention, aligning with organizational shifts toward a multi-product model and engaging diverse communities, youth, and priority markets.
Manage donor contact strategies and campaign calendars.
You will build effective working relationships within the organization and promote flexibility with the marketing team by easily stepping into other roles as required.
Engage stakeholders through regular updates and feedback sessions to enhance strategy.

Desired education and skills

A university degree in Marketing, or related field, or equivalent experience.
Minimum five (5) years' experience; including lifecycle marketing, market segmentation, business, advertising and communications.
Advance knowledge of marketing strategy and campaign Management.
Demonstrated success in a marketing strategy role, with an emphasis on developing customer journeys and optimization.
Development and implementation of marketing plans and analyzing and reporting on outcomes.
Demonstrated ability to synthesize complex information and create content that is relevant, engaging and clear to target audiences.
Good technical understanding and can pick up on new tools and technology quickly.

What we offer you

4 weeks' vacation.
Annual performance award up to 6%.
Comprehensive group health, dental and vision benefits for you and your family.
Defined benefit pension plan.
Employee discounts, wellness program, professional resources.

What you can expect

This role will work in a hybrid environment with requirements to be onsite at Canadian Blood Services location 40% of the time/2 days of the week.
Shift/hours – Monday to Friday, 37.5 hours a week, 7.5 hours a day.

Diversity and inclusion play a vital role in ensuring health equity for patients across Canada. We are committed to reflecting Canada’s population in our organization and fostering an environment where all employees can be their authentic selves, with equal opportunities to succeed and contribute.

If this role resonates with you, we encourage you to apply by providing your up-to-date resume. This could be your first step towards a meaningful and inspiring career. Come to work each day knowing that you save lives.

We thank all applicants for their interest. However, only those considered for an interview or those invited to participate in an assessment will be contacted. Emails are sent directly from our system, to ensure you receive them please add donotreply@blood.ca and system@successfactors.com to your safe senders list.

Applicants who require accommodation should discuss their needs with us.

Lead &#8211; Lifecycle Marketing

About the role

Formula for success

Desired education and skills

What we offer you

What you can expect

About Canadian Blood Services

Lead – Lifecycle Marketing