We have a fantastic opportunity for someone passionate about marketing to join our team as a Marketing Executive, with focus on analytics and SEO strategy, on a permanent contract.

This is a great time to join Laguna Motorcycles as we continue to expand, strengthening our position as a national player in the motorcycle industry. Working closely with the Marketing Manager, our in-house Graphic Designer, and Marketing Executive, you will be responsible for supporting the delivery of day-to-day marketing activity across a wide range of channels.

The ideal candidate will be highly organised, creative, and have a keen eye for detail. You’ll be confident writing engaging content, proactive in managing multiple tasks, and eager to grow your skills within a fast-paced industry.

Duties

Analyse website and social media pages, then assist with design and implement strategies to improve their search engine results

Perform keyword research to guide content creation teams

Review and analyse competitor sites to understand their SEO strategy

Assist the Marketing Manager in optimising website content, landing pages, and paid search copy

Work with the Marketing team to ensure SEO best practices are properly implemented on the website

Pro-actively recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords

Develop and implement link building strategy

Monitor and analyse SEO statistics such as clicks, impressions, and conversion rates, presenting these to the Marketing Manager, for Senior Leadership

Collaborate with content creation and graphic design to drive SEO in content creation and content programming

Prepare periodic SEO reports and present them to Marketing Manager, for Senior Leadership

Stay up-to-date with the latest SEO trends and changes in algorithms

Support the execution of marketing campaigns across multiple channels.

Plan, schedule, and publish content across social media platforms in line with manufacturer requirements and the content schedule.

Write engaging and accurate copy for email campaigns, social media, and further content as required.

Update and maintain website content to ensure accuracy and consistency with manufacturer offers and updates.

Assist with the organisation and promotion of events and customer experiences.

Carry out administrative tasks to support the efficient delivery of marketing activities within the company.

Keep up to date with marketing best practice, competitor activity, and industry trends.

Person Specification:

Essential Skills and Experience

You hold a degree in a relevant subject, or have previous experience in a marketing or communications role.

Ability to analyse SEO statistics and changes in algorithms

Understanding of SEO and website content management

Experience using social media analytics or reporting tools.

Excellent written and verbal communication skills, with strong attention to detail.

Experience managing and scheduling content across social media platforms.

Experience writing engaging copy for email marketing, newsletters, or digital content.

Strong organisational skills with the ability to manage multiple priorities and deadlines.

Proficient in Microsoft Office Suite.

Ability to work effectively as part of a small team and collaborate with colleagues.

Desirable Skills & Experience

Experience with email marketing platforms (e.g., Klaviyo, Mailchimp).

Knowledge of Adobe Creative Suite to support creative work.

Interest or experience in the motorcycle industry.

Videography and/or photography skills for social media or campaign content.

Benefits

Motorcycle purchase scheme

Workshop labour discount scheme

Parts, clothing and accessories purchase scheme

Pension contributions (standard)

28 days holiday per annum

Learning and development opportunities

Working Days and Hours

Monday to Friday 09:00am – 06:00pm

Salary: £27,500

Location: Laguna Motorcycles, Maidstone

Marketing Executive