Marketing Lead

Job Title: Content Marketing Lead
Reports to: Head of Marketing
Department: Marketing
Location: London
Job Grade: M

WHY THIS ROLE?

Channel 4 has a purpose to create change through entertainment and has always been ‘Altogether Different’.  As Marketing Lead, you’ll shape campaigns that spark conversation, inspire audiences and keep Channel 4 at the heart of culture. If you’re entrepreneurial, imaginative and thrive in fast-moving environments, this is your chance to make a real mark on one of the UK’s most iconic brands.

JOB PURPOSE

You’ll lead the thinking and the doing, steering big-picture strategy while driving flawless delivery. From bold creative concepts to meticulous execution, you’ll bring campaigns to life that cut through and connect. Agile, decisive and inventive, you’ll spot opportunities, solve problems, and keep raising the bar for what marketing at Channel 4 can achieve.

ABOUT YOU

You’re a proactive self-starter who combines strategic vision with creative spark. You’re curious about culture, plugged into new trends and innovations, and always looking for fresh ways to engage audiences. Confident, collaborative and imaginative, you’re ready to take ownership and make campaigns that people can’t stop talking about.

KEY RESPONSIBILITIES

• Be responsible for a content genre and management of a small team.
• Own and deliver high-profile campaigns end to end.
• Shape strategy that’s ambitious, audience-focused and imaginative.
• Champion creative ideas and turn them into standout execution.
• Keep on top of cultural trends, industry transformation, creative work and emerging media innovation.
• Take responsibility for personal learning and development opportunities.
• Manage budgets, timelines and agencies with precision.
• Use insights to guide decisions and sharpen performance.
• Build strong collaboration across teams and stakeholders.
• Push boundaries, experiment and find new ways to engage audiences.

ESSENTIAL SKILLS & EXPERIENCE 

• A strategic, imaginative leader who can turn vision into standout campaigns.
• An entrepreneurial mindset — proactive, resourceful and driven to make things happen.
• Creative instinct and the confidence to champion bold ideas.
• Proven campaign leadership across complex, high-profile projects.
• Sharp awareness of creative and cultural trends, competitor landscapes and new media opportunities.
• A natural influencer and collaborator, able to inspire and align others.
• Calm and decisive under pressure, with strong problem-solving skills.
• Comfortable using data and insight to inform and elevate your work.