Marketing Manager (Trade & Activation)

Welcome to Specsavers – where we’re not just about eyewear and eyecare, but about changing lives through better sight. Ranked the 11th Best Workplace™ in Canada and 16th globally by Great Place to Work®, we’re proud of our optometrist-owned model that delivers high-quality, accessible eyecare for every budget.

Founded 40 years ago in the UK by visionary optometrists Doug and Mary Perkins, Specsavers has remained privately owned since day one. Today, we are a $7.8 billion global business with over 45,000 colleagues across more than 2,700 retail optical locations.

In Canada, our support office is based in Burnaby, BC. Since entering the market in 2021, we’ve been scaling rapidly, now with nearly 250 locations nationwide. With advanced clinical equipment and a wide range of affordable, high-quality eyewear, we’re transforming the way Canadians experience eyecare.

If you’re passionate about making a difference and want to be part of a values-driven organization, join us as we continue to grow. Together, we can change lives through better sight.

 

What You’ll Do

As our Marketing Manager (Activation & Trade), you’ll be the driving force behind campaigns that bring our brand to life in communities across the country. From new store launches to national campaigns, you’ll help us connect with customers in ways that are meaningful, memorable, and measurable.

Key Responsibilities

• Leading the planning, execution, and evaluation of multi-channel marketing campaigns—from in-store to inbox, from social to sponsorships.
• Championing effective marketing executions that drive store traffic and sales, not just brand awareness.
• Collaborating with Operations, Marketing, and agency partners to deliver campaigns that are insight-led, locally relevant, and nationally aligned.
• Ensuring every campaign element—from POS to paid media—is on-brand, on-budget, and on-point.
• Analysing campaign performance and competitor activity to optimise results and spot new opportunities.
• Acting as a brand guardian, reviewing and refining localised materials to ensure consistency and clarity across all touchpoints.
• Being the go-to for store marketing queries—supporting stores with timely, effective solutions that reflect local needs and national strategy.
• Managing a toolbox of marketing assets and templates to empower stores and streamline delivery.
• Keeping a close eye on budgets and invoices to ensure every pound spent works hard.

 

What We’re Looking For

• Marketing experience in a retail or agency environment.
• A degree in Marketing, Communications or Business.
• Proven experience managing multi-channel campaigns—from strategy to execution to post-campaign analysis.
• Strong project management skills and the ability to juggle multiple priorities with ease.
• A sharp creative eye and the ability to write clear, compelling briefs.
• Excellent stakeholder and relationship management skills—you’re collaborative, empathetic, and solutions-focused.
• A commercial mindset and a passion for delivering measurable results.
• Flexibility to travel to stores when needed (including occasional overnight stays)

 

Compensation: $95,000 – $103,000 base salary, plus quarterly bonus, profit sharing, and benefits. Actual compensation will be determined based on experience

 

Speccies’ Benefits 

• 4 weeks of vacation and 1 paid volunteer day
• 1 extra paid day off and an eyecare voucher on your birthday
• RRSP matching
• Quarterly performance bonus
• Profit sharing program
• Healthcare spending account
• Health and dental benefits effective on your first day
• Team and company social events

 

Behaviours We Value 

• Collaborative: We work together as one Specsavers to deliver our purpose
• Curious: We question, explore, and seek out diverse perspectives to develop our knowledge and understanding
• Courageous: We challenge the status quo, we experiment with good ideas, and we are brave, bold, and fast in our decision making
• Compassionate: We care, support, and help each other
• Commercial: We treat money wisely and make decisions that are good for our customers, our partners, our people, and good for the long term

We hope that in applying with us, you value these things as well!

 

Our Hybrid Work Model

Experience the best of both worlds. At Specsavers, we embrace a hybrid approach that balances in-office collaboration with the flexibility to work from home. We come together in office three days a week to connect, innovate, and keep our culture thriving.

 

Equal Opportunity Employer

At Specsavers, we are committed to fostering a diverse and inclusive workplace. We believe that a diverse team enriches our work environment and enables us to achieve our goals. We are an equal opportunity employer and encourage candidates of all backgrounds and abilities to apply. If you believe you can contribute to our mission and vision, we welcome your application, even if you don’t meet every qualification listed. We value the unique skills and perspectives each individual brings to our team.

 

Accessibility and Accommodations

We are committed to creating an inclusive and accessible workplace. If you require accommodations at any stage of the application or interview process, please let us know by contacting us at careers.ca@specsavers.com . We will work with you to meet your needs and ensure a fair and equitable experience.