Marketing Officer

ABOUT EMILY CARR UNIVERSITY OF ART + DESIGN

Situated on unceded, traditional and ancestral territories in Vancouver, Canada, Emily Carr University of Art + Design (ECU) is where creativity meets practice. Ranked among the world’s top 30 universities for art and design, ECU is recognized globally for its hands-on, practice-based teaching and learning environment that equips students to experiment, take risks and drive innovation.

Since 1925, ECU has championed bold ideas and emerging talent through a studio-intensive setting. Today, ECU serves more than 2,400 undergraduate and graduate students, contributing to Canada’s cultural and creative sectors and shaping the future of art, media, design and research. As we mark our centennial in 2025, we continue to ask what art and design can make possible.

ABOUT THE ROLE

The Marketing Officer works alongside a collaborative team to execute leading-edge marketing campaigns with an emphasis on digital marketing. This role is vital for building the university’s reputation, increasing brand recognition, supporting revenue generation, and strengthening student enrolment in alignment with the university’s strategic plan.

TYPICAL DUTIES

• Campaign Strategy: Create and execute strategic marketing campaigns using display and search advertising, social media, email, print, and broadcast.
• Relationship Management: Build and maintain relationships with external partners, including marketing agencies, media representatives, and industry vendors.
• Digital Presence: Manage content for paid, earned, and owned digital marketing channels while ensuring coordination across all tactics.
• SEO & UX: Contribute to optimizing online properties (website, landing pages, and social media) for Search Engine Optimization and User Experience.
• Email Marketing: Develop and implement student recruitment email strategies, including list management, testing, and reporting.
• Content Creation: Write, edit, and proofread content for marketing articles, recruitment brochures, web content, and digital advertisements.
• Analytics: Define key performance indicators (KPIs) to measure, analyze, and report on data-driven marketing efforts.

REQUIRED QUALIFICATIONS

• Education: Bachelor’s Degree in communications, marketing, journalism, or a related field.
• Professional Experience: Minimum three to five years of relevant experience in data-driven marketing.
• Digital Expertise: Proven experience with Google Analytics, SEO, SEM, PPC, and web Content Management Systems (CMS).
• Social & Media Management: Experience managing advertising programs with traditional and digital media, specifically Google and Meta.
• Project Management: Strong ability to oversee projects from concept to completion, ensuring delivery is on time and within budget.
• Communication: Excellent writing, editing, and oral presentation skills with keen attention to detail.

Valued Assets:

• Familiarity with Microsoft 365, MailChimp, Adobe Photoshop, and Asana.
• Experience working in the arts, creative industries, or the post-secondary sector.

BENEFITS OF JOINING THE COMMUNITY

• Health & Wellness: Enrollment in a comprehensive benefits package including Dental, Extended Health, Disability, and Life Insurance.
• Retirement: Membership in the Municipal Pension Plan.
• Growth: Competitive vacation allowance and professional development benefits.