Performance Content Lead

🎯 Do you know what makes a TikTok hook work in 1.2 seconds and what makes a Meta ad scale past $50k a day?

📊 Can you read a dashboard and see the creative insight hiding inside it- not just the numbers?

💨 Are you the kind of person who gets energy from context switching between data deep dives, wild brainstorms, musing differences between UK, AUS, and USA english all before lunch?

 

If so…. you might be our next Performance Content Lead at Fyxer AI.

What are we building?

An AI Email & Meeting Assistant that eliminates the admin burden for professionals in client-facing roles. Think sales, consultants, recruiters, people spend hours on emails, scheduling, and follow-ups. Fyxer AIl streamlines these tasks by understanding your inbox priorities, drafting replies in your own voice, and taking crisp meeting notes.

 

How has it been going?

🚀 Launched in March 2024, now at +$23M ARR from hundreds of thousands of paid users

🌍 Graduated from HF0 in San Francisco, learning from OpenAI, Instacart, and Snowflake leaders

💰 Raised Series B from top VCs to fuel rapid growth

 

The Role:
Location: London.

Reports to: Brand Director

The Performance Content Lead is the bridge between performance and creative; owning the full loop from insight → ideation → execution → scale.
You’ll mine audience, platform, and user data to uncover the emotional and behavioural triggers that drive conversion of quality customers, then turn those into world-class creative briefs.

You’ll lead the end-to-end performance content engine across paid social and influencer creative. If you’re as energised by a Looker dashboard as you are by a creative sprint, this is your role.

This role is highly entrepreneurial and fast-moving; ideal for someone ready to take the next step up from Senior Creative Strategist.

What you’ll do

• Own the paid creative strategy: Define what we make -> translate audience and performance insights into actionable creative direction.
• Obsess over the customer: Develop a deep understanding of buyer psychology, triggers, and drivers across our ICPs. Translate those insights into high-impact creative briefs and messaging frameworks.
• Drive measurable growth: Deliver content that reduces CPA, improves CTR, and increases conversion rates across key channels.
• Lead the creative test–learn–scale cycle: Run ongoing creative sprints, and post-campaign analyses to continuously optimise performance output.
• Partner with Engine: Work closely with the performance marketing team to ensure creative outputs are aligned to their media buying priorities, creative execution frameworks, and spend optimisation.
• Innovate through new formats: Identify and experiment with emerging content types, influencer collaborations, and paid social trends that can unlock step-change results.
• Own influencer content: Led agencies to source, brief, and scale creator- led campaigns that drive efficient acquisition.
• Integrate data and storytelling: Balance quantitative insight with creative intuition — ensuring all campaigns are grounded in insight but executed with impact.
• Champion a growth mindset: Build a culture of curiosity, experimentation, and continuous improvement within the creative and marketing teams.

You’ll thrive in this role if…

• You think in experiments, not campaigns
• You can explain why an ad worked without saying “the algorithm liked it”
• You’ve led creative testing inside a performance engine before
• You love velocity — fast briefs, fast learnings, fast comms
• You believe AI tools unlock scale, not replace taste
• You can sit in a creative brainstorm and a performance review and add feel at home in both

What this role is NOT:

• A media buying role (Engine owns the media accounts and channel acquisition strategy)
• A brand-only creative role (everything here is tied to measurable performance)
• A passive optimisation role (you will own content strategies)
• A junior executor role (you will lead — not wait for briefs)

Ideal Candidate:

• 5–7 years’ experience in performance or content marketing, ideally from a high-growth consumer tech or D2C environment
• Proven exp managing complex content strategy, including £800k-1M+/ week in ad spend & localisation strategies across multiple geos and deep understanding of the creative nuances across paid social platforms (Meta, YouTube, TikTok, LinkedIn, etc.)
• Strong analytical mindset; able to interpret data, identify creative insights, and translate them into actionable next steps. Strong skills in utilising data tools like Looker.
• Demonstrable success in translating analysis and insights to brief creative teams to bring ideas to life and drive acquisition of high quality customers.
• Entrepreneurial and highly driven — thrives in fast-paced, ambiguous environments with high ownership.
• Hands-on with creative analysis tools and comfortable using AI to enhance ideation, testing, and optimisation.
• Ready to step up from Creative Strategist into full ownership of the performance content function.
• Bring fresh, diverse perspectives to a high-performing team to further drive innovation and raise the bar.

 

What We Value

We hire small numbers of exceptional people who want ownership and autonomy. As a founding marketer, you’ll be expected to work with urgency and intensity, but you’ll have responsibility and see your work have a direct impact.

Folks that thrive at Fyxer

• You want to build and have impact from the ground up.
• You want to have unreasonable ownership of your own world
• You work hard, with intensity everyday & move incredibly quickly
• You always challenge the systems you’re in to be better

Our culture is intentional. It stems from the fact we’re in the race of our lives to reshape one of the largest AI opportunities that exist; email. There is only first or last.
This requires focus and discipline. So we’ll do everything we can to remove distraction, support your wellbeing, and reward your impact.

 

If you’re excited to build a world class performance content function inside a fast-scaling AI startup, we’d love to hear from you.

 

🚀 Apply now and let’s create something truly epic