Senior Performance Marketing Manager, Affiliates & Referrals

Circle is building the world’s leading all-in-one platform for online communities. We make it possible for creators, coaches, educators, and businesses to bring together their audience with engaging discussions, live streams, events, chat, courses, and payments — all in one place, all under their own brand.

We’re proud to be a fully remote company of around 200 (and growing!) team members from 30+ countries around the world. We seek exceptional individuals around the world, set them up to do the best work of their lives, and in turn, create a meaningful impact in their own lives. We don’t track hours, but we do manage for high expectations very closely. We collaborate across time zones, are highly async, and like to document a lot.

Twice a year, we bring the whole company together in beautiful places around the world for our company offsites. So far, we’ve hosted offsites in Turkey, Portugal, Mexico, Thailand, Colombia, Italy, Ireland, and more, with still more to come!

Check out our Careers page for more about working at Circle.

About the role

We’re looking for a senior performance marketing manager to own and scale our customer referral, affiliate, and rev-share program.

This is one of Circle’s biggest bets in 2026, and already one of our most important acquisition channels. Your goal will be to seriously modernize and accelerate growth, turning it into a predictable and massive customer acquisition engine.

The role combines strategic thinking, creativity and daily execution. You’ll build a vision and playbook for the programs, collaborate across the company to make it a reality, all while managing relationships, analyzing performance, and launching campaigns to support adjacent marketing initiatives. If you’re analytical, growth-minded, and passionate about working with customers and creators, this role is perfect for you.

What you’ll be doing

• Build a world-class holistic affiliate and referral marketing strategy. You’ll determine, pitch, and implement core changes to the program to scale impact and improve efficiency. This includes:
  • Modernizing the legacy affiliate program to take it to new ARR heights. ARR is the core metric you’ll own, with the goal of scaling the program into one of our biggest revenue drivers.
  • Building a brand-new customer referral engine and scaling it into one of Circle’s biggest channels
  • Collaborating with the Brand Partnerships team to make revenue share agreements a core component of creator partnerships on a go-forward basis, helping massively scale this P&L and unlocking new opportunities for creator partnerships
• Own all affiliate, referral and rev-share operations and reporting. As the owner of the program, you’ll “be in the weeds” executing the tactical plan every day to drive growth.
• Improve relationships with current affiliates and recruit new ones – with a particular emphasis on larger creators. You’ll be one of their key points of contact at Circle, along with our partnerships team, and a guide for them to improve their own referral strategies.
• Mobilize partners to advocate on behalf of Circle, across marketing channels, to support relevant marketing initiatives (like product launches).

What you’ll need to be successful

• Strong alignment with our values, find our values on our career page if you haven’t read up on them yet.
• You are proficient in English (spoken, written, and reading) at a CEFR Level C2 / ILR Level 5.
• 5+ years of experience in performance marketing, with a proven track record of growing an affiliate, customer referral and/or revenue share program — ideally for a SaaS business or consumer subscription service.
• Organized, proactive, and always on top of things. There are a lot of moving pieces in affiliate marketing and revenue share programs. The details add up.
• You’re genuinely passionate about affiliate marketing, and keep up with the evolving affiliate marketing landscape.
• Driven to win: you get energized seeing the needle move and you’re always looking for an edge to improve performance.
• You have a strong handle on data analysis and are a compelling data storyteller, able to derive and share meaningful insights and powerful recommendations from your analyses.

Bonus points

• Background in SaaS or other digital consumer subscription-based models.
• Background in the creator space and/or a passion for this space.
• Experience using PartnerStack.

$120,000 – $140,000 USD OTE

This role includes variable compensation at approximately 85% base, 15% variable

The cash compensation range shown is a starting point. In addition to equity, benefits and perks, your cash compensation is subject to an annual review and increase on a once per year basis.

The fun stuff

• Fully remote: work from anywhere in the world!
• Autonomy and trust to do your job: we care about outcomes over everything else.
• Paid time away: all employees are given 35 days of PTO annually. We also offer a paid sabbatical after 5 years.
• Generous U.S. benchmarked compensation and startup equity no matter where you are in the world.*
• Awesome medical coverage with 100% coverage for you and your family, or medical reimbursement options where applicable!*
• Parental leave for parents expanding their family, or just starting one.
• Home office stipend to help you get up and running.
• Learning & development stipend to help you level up your professional skills.
• Annual bonus potential for roles that don’t already receive variable income or commission.
• Company retreats: Twice a year, the Circle team gets together for a fully paid company retreat in incredible places around the world! We’ve had past retreats in Colombia, Portugal, and Mexico, with more planned on the horizon.
• Check out our Careers page for more.

*Your role, location and unique circumstance may affect this.

Diversity, Equity & Inclusion

As a fully-remote international company, diversity is baked into our DNA. Here’s how our CEO, Sid Yadav, frames our hiring mission: “let’s find talent in underserved and under-represented corners of the world, set them up to do the best work of their lives, and in turn, change their life.” To achieve this hiring mission, we offer competitive U.S. benchmarked compensation no matter where someone’s located in the world, and we proactively seek candidates who expand representation of backgrounds, cultures and lived experiences in our teams.

Equal Employment Opportunity

Circle is an equal opportunity employer and as such, we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws. If you require any accommodations during the recruitment process, please let us know and we will work with you to meet your needs.