This is what you’ll be doing:
Social Media Strategy and Team Management
- Develop and execute a comprehensive social media strategy, ensuring alignment with the charity’s goals and values.
- Maintain the social media policy so that it provides accurate and on-brand guidance for staff.
- Monitor social media trends, tools and best practices to maximise online performance and presence.
- Lead and mentor the social media team to create compelling and engaging content calendars to raise awareness, inspire action and foster meaningful connections.
- Be the first point of contact for the social media team if any issues arise on social media or there are any crisis moments. This includes safeguarding cases, potential scamming, platform glitches etc.
- Stay across, and research, new emerging platforms and put together action plans.
- Take ownership of our social media budget, ensuring monthly and yearly expenses are managed and that we stay within budget limits. This includes overseeing all social media tool subscriptions.
- Recruit and induct new social media team members if needed, making sure they receive relevant training.
Content Creation
- Plan, develop and schedule social media content that resonates with our followers.
- Take a lead on generating fresh creative ideas for upcoming campaigns and new videos.
- Create and maintain communication toolkits so they contain the most up-to-date information, suggested copy and relevant imagery.
- Develop and oversee social media design briefs sent to the in-house design team and external agencies.
- Work with the team on reactive, time-sensitive social media posts and assets.
- Help to build up our bank of volunteer, supporter, client and referrer case studies.
- Attend events and help to arrange photoshoots and video shoots to capture new content when needed.
Community Engagement and Growth
- Cultivate and nurture relationships with influencers, corporates. partners, volunteers, referrers, and stakeholders to expand our reach and maximise the impact. Often putting together suggested social media posts and creatives for their use.
- Implement innovative strategies to increase our social media following, enhance engagement rates and drive organic growth.
- Engage with our online communities by responding to enquiries, comments, and feedback in a timely and professional manner. Any issues to be reported to relevant teams and senior members of staff.
- Where necessary, challenge the behaviour of community members and make recommendations such as taking discussions offline, barring members and/or removing offensive posts.
- Liaise with local RVS teams to grant them access to their regional RVS Facebook pages and encourage them to be as active on social media as possible. Answering any questions or queries and support the Social Media Officer to deliver our social media training sessions.
- Assist the fundraising team with their paid advertising plans and provide them with exported Facebook donor data when needed.
Programme Advocacy, Awareness and Alignment
- Serve as a brand ambassador, ensuring programme messaging and tone of voice are consistently conveyed across all social media channels, reinforcing brand identity and core values.
- Develop and maintain a deep understanding of the charity’s mission and initiatives to effectively communicate our impact to the online community.
- Stay across charity changes, updates, and knowledge base to ensure we are always communicating the right information to our audience. Provide accurate information for our FAQ and Draft Response documents.
- Identify opportunities for collaboration and partnership with like-minded organisations to amplify our message and broaden our reach.
Advertising, Analytics and Reporting
- Work with the marketing team and with agencies on large scale paid advertising campaigns to make sure that internal learnings are shared with them, and best practices are implemented.
- Execute internal paid boosting and advertising campaigns to drive targeted traffic, increase visibility and awareness, hit programme KPIs and generate measurable results.
- Continuously monitor and optimise paid campaigns based on performance metrics, such as click-through rates, reach, and engagement to maximise their impact and drive desired outcomes.
- Track and analyse key social media metrics, providing reports with insights on performance, trends, and opportunities for improvement.
- Utilise analytics tools to gain insights into audience demographics, preferences, and behaviour, enabling data-driven decision-making and the optimisation of our social media strategy.
Occasionally, there may be a duty to cover tasks outside of this job role to cover annual leave, staff absence or during emergencies.
This is how you’ll be doing it:
Strategic Awareness
Maintains a strong awareness of long-term goals and plans, keeping the future eventualities and possibilities in mind. Is likely to make impact on future direction and outcomes by seeing the bigger picture.
Written and Oral Communication
Talks readily and confidently to groups and individuals. Often playing a leading and influential role in debate and discussion. Writes in a clear and concise manner using appropriate style and language for the reader.
Creativity
Produces creative and original ideas and solutions. Likes to find and explore new ways of doing things. Comes up with alternative possibilities and options.
Drive and Determination
Is ambitious and determined to succeed. Readily accepts and very much enjoys a challenge and is motivated by having stretching objectives to meet. Is energetic and works hard in order to achieve results.
Planning and Organising
Thinks things through well in advance and maps out future activities and resources, taking the key stages, requirements and timescales into account. Likes to monitor to ensure that things are implemented and delivered effectively.
Quality Orientation
Pays attention, is precise, checks, and completes things Focuses on getting things right and seeks to ensure that decisions and solutions minimise risk. Adheres to policy and standards.
Delivers Objectives
Strives to deliver what is expected or required of them and consistently meets objectives and deadlines. Is dependable and does not like abandoned tasks without seeing them through to the end. Work is often conducted in a thorough and methodical manner.
Equality, Diversity and Inclusion
Values difference and sets a positive example of inclusive behaviour in all interactions and promotes practices that celebrate equality and diversity in the workplace and the communities we serve. Is an active participant and encourages others to engage effectively with charity wide inclusion activities.
