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Social Media Marketing Manager
£45,000 - £60,000/yr
Job title: Social Media Manager
Company: grace & stella
Location: London, UK
Reporting Relationship: Head of Brand Marketing
Comp: £45-60k + share options.
ABOUT THE ROLE
The Social Media Manager will own and deliver grace & stella’s social media strategy across all social platforms (currently Instagram, Tiktok and Youtube). You will work across strategy, content, community and performance, collaborating closely with brand marketing, creative, and influencer teams and leveraging your deep understanding of social media trends and analytic to elevate grace & stella’s social and digital presence.
KEY RESPONSIBILITIES
Social Strategy & Campaigns
- Lead and develop social media strategy across all platforms (Instagram, Tiktok, Youtube, etc) for social content and campaigns, aligned with the brand strategy and wider marketing objectives.
- Develop and manage the social content calendar including ideation, creating sourcing and scheduling content.
Content Creation & Scheduling
- Create and curate engaging social content including captions, visuals, video, including developing captions, editing or self-shooting content if needed, and collaborating with creative teams, content creators and brand marketing as needed.
- Ensure consistency in brand voice, tone and visual identity across social platforms.
- Nurture and build a roster of content creators best suited to creating compelling social content for grace & stella.
Community Management
- Oversee daily community engagement – respond to comments, DMs and mentioned in the grace & stella brand voice.
- Proactively engage with the grace & stella online community to foster a strong digital community.
Analytics & Reporting
- Track and analyse marketing data and performance to optimise content and inform social strategy.
- Monitor latest social media trends, platform changes and best practices.
- Keep abreast of trends and cultural moments to ensure the brand stays relevant and resonant.
Collaboration & Integration
- Partner with the Influencer & Advocacy Marketing Manager to effectively integrate influencer partnerships and collaborator content into the social calendar and channels
- Partner with brand marketing, NPD team and commercial teams to ensure social media aligns with ongoing campaigns and wider marketing/business objectives.
ABOUT YOU
- 3-5 years’ experience in social media marketing, ideally within beauty or skincare brands.
- Passion for beauty and skincare, social media trends, content creation and exceptional storytelling ability, with a keen eye for creativity and aesthetics.
- Proven experience leading and executing social media content across various channels.
- Deep understanding of SEO, social media algorithms and exceptional copywriting, editing skills with an eye for aesthetic.
- Experience with graphic design or video editing is desirable.
- Comfortable with creating content and being in content if needed.
- Highly organised, with strong attention to detail and ability to manage multiple projects simultaneously.
- Comfortable working in a fast-paced, entrepreneurial environment.
- Experience in managing social channels in US / North America markets is desirable.
How To Apply:
- Submit CV and portfolio to val@gravitiq.com and sara@gravitiq.com
- Please make sure a link to your portfolio can be found in your CV.
About grace & stella
We’re a tight-knit team of skincare obsessives who believe in doing more with less. Whether you're a student, a busy parent, or someone trying skincare for the first time, we want to be the brand that says: “You deserve this.” and "It's this easy." All of the products that touch your skin are vegan, cruelty-free, and zero-stress. Whether it's eye-masking with your best friends or taking a small mo...